Decentralized Social Media
Social media platforms like Facebook, Twitter and Instagram are now widely in used. Most of us use them frequently to communicate, exchange stories and meet like-minded others. However, these platforms are centralized.
Knowing The Decentralized Social Media
Platforms that are centralized are those that are owned & managed by a single business. Issues such as media censorship, closed algorithms, data breaches, and corporate takeovers can result. This week, we saw that happen when Elon Musk took control of Twitter. Twitter users must now wait to find out what this means for their service.
Nowadays, many people are debating how social media should be decentralized to solve these problems. Decentralized platforms and applications are built on distribute networks that are not own or control by a single entity. Instead, users themselves often control them. As a result, decentralized services are more secure from censorship and manipulation. Additionally, it enables more transparent and democratic governance where users have a voice in how the platform is run.
Data Ownership in Decentralized Social Media
Twitter and other major social media services control and maintain our data. This means they are free to sell, change, or even delete it without our permission. This problem is solved by decentralization, which gives users more control over their data. Some efforts even integrate ownership-facilitating “web3” technology such as cryptocurrency wallets with decentralization. For the first time, these web 3 social platforms can give users complete control over their profile, posts, messages and even followers.
For the majority of users of mainstream “web2” social sites, this property is revolutionary. This means we have control over who has access to our data, where it is display, and most importantly, the platform or application we use to communicate it. are We can move our followers, posts, likes, messages, and direct messages (DMs) freely between different platforms and user experiences in a complete Web 3 social media environment.
Difference Between: Social Media Platform and a Social Protocol
Although decentralized social media is still in its infancy, many interesting social platforms and protocols are now accessible. Users should begin to understand the difference between these two important words.
What Is a Social Media Platform?
You use a social networking site to post your online content, such as comments and photos. It connects you with other platform users and often lets you choose what you want to watch. Twitter and TikTok are examples of mainstream social media networks. Mastodon, Diaspora, and Steemit are just a few of the decentralized social media networks already in use.
What is a Social Protocol?
The basic framework of decentralized social media platforms and apps is a social protocol. The protocol is created by developers when creating new services. All services that use it can communicate with each other thanks to a suitable protocol. Developers often refer to this as “composability”. A Gmail user Yahoo! Can send email to Mail users, for example, using the email protocol. These services can be combined.
Decentralized social media protocols describe systems that give users control over their personal data. They oversee the decentralized storage of this data, ensuring its independence from any platform or company. This means that a user using the protocol can select any social site and freely transfer their data between them. You can move your followers and posts from one service to another, for example, if Twitter and Instagram share the same social protocol.
Good, huh? Let’s review the top best decentralized social media protocols that are currently in use.
Best List of 3 Decentralized Social Media Protocols
- Orbis Protocol
- Lens Protocol
- AT Protocol by Bluesky
1. Orbis Protocol
Former Edge & Node employees Baptiste Greve and Charles Levecque created a Web 3 social software firm called Orbis (TikTok, Facebook). Their goal is to “create the open social connection of the future.”
The idea that everyone should be in control of their online social experience is central to Orbis’ activism. That each of us should have choices over the software and connections that connect us.
The Orbis Protocol, a web3 social protocol created for developers and utilising the Ceramic decentralised data network, is the company’s core offering. Developers may easily create quick and decentralised social experiences using the Orbis Protocol, ranging from chat and feeds to whole social platforms.
Orbis Protocol is presently being used by numerous projects to integrate social functionality into already-existing systems, and they praise its usability, speed, and composability. The Mindblowon NFT Universe and Krebit’s web3 reputation passport are two examples.
Advantages of Orbis
Orbis Protocol offers an excellent SDK and developer documentation because it was built for developers. Since all code is open source, programmers can add pre-built solutions such as chat modules, comments, and profiles to their own apps by using or forking them.
Because Orbis chose Ceramic, it can support multiple transaction chains for decentralized applications. The creation of a decentralized user identity, or “DID”, is possible using a variety of providers, such as Solana and Ethereum wallets.
For the best possible user experience, choose Orbis Protocol. Because everything isn’t “on-chain”, there are no fees or wallets that pop up when users publish content. This shows that social media updates are fast, as is the custom of web2.
Disadvantages of Orbis
Orbis currently does not have a single centralized decentralized social application that you can sign up for as it focuses its strategy on developers. You can use partner projects like Mindbloon NFT or Krebit to experience Orbis, or you can sign up for its forums, which work like a decentralized Discord built on the Orbis protocol.
The fact that Orbis’ design and decentralization is different from leading blockchain solutions presents another potential problem. Web3 developers are offered new ideas by Ceramic, which can act as a barrier to entry. However, it appears that Orbis’ work on the documentation and SDK is successfully addressing this.
For more details on Orbis, visit orbis.club.
2. Lens Protocol
What is Lens?
The Lens protocol is describe as a “composable and decentralized social graph”. For social apps, this includes a common web3 identity and storage solution. An NFT-based profile that enables the transfer of your identity and social data between multiple apps sits at the heart of the protocol.
Lens is built on the Polygon Blockchain and uses three tiers of ERC721 tokens for you to create and save profiles, gain followers, and “collect” other things on Lens. Using the mirror feature, users can share content created by other users and earn money from referral fees. All posts, photos, comments, and other information you create are stored in your profile NFT.
Advantages of Lens
Lens has excelled when it comes to promoting the web3 social ideal in the crypto community. Many new users have become familiar with the ideas of decentralized identity and user-owned content due to the fame of creator Steny Klitschoff.
Through a limited release, Lens profiles were first made accessible in an effort to onboard the most active users of the cryptocurrency. This sparked a network effect that attracted podcasters and cryptocurrency influencers, many of whom joined Lenz’s open letter on social media.
Linus is developing a modular toolset that allows programmers to build an ecosystem of applications with a shared “social graph” at their core, such as Orbis. In this environment, there is already a strong ecosystem of consumer applications, such as Leinster, a Twitter alternative, and Lenstube for videos.
Disadvantages of Lens
The on-chain nature of Lens can cause users to experience friction. The need to sign a wallet message or transaction begins with steps that include creating a profile, following other users, and commenting on postings. A “dispatcher,” or intermediary, that you authorize to sign messages and transactions on your behalf, is how Linus tried to overcome this problem.
Additionally, each transaction on the polygon and consequently the lens requires a gas price. Lens claims that consumers are responsible for covering their own gas costs. To allow the use of a “gas-free” network for LENS protocol transactions, however, some interfaces may employ a relayer or even pay a portion of the gas costs.
Interoperability with users from different chains is another problem that on-chain poses. Even if Lens replicated and deployed its smart contracts on a different chain, the two experiences would remain separate. Will a Lens user ever be able to communicate with someone on Solana, for example?
3. AT Protocol by Bluesky
What is AT Protocol?
The new social protocol to be announce in this expanding field is the AT protocol. Bluesky, a project started by Twitter founder Jack Dorsey, said it would “power the next generation of social applications.” AT is Bluesky’s launch solution for their project to transform the social web from platforms to protocols.
Bluesky’s origins can be traced back to Twitter’s 2019 announcement that it would help a separate team develop a decentralized social media standard. The idea was that, in the future, Twitter could build a client on top of the protocol itself.
The underlying technology of the AT protocol is still not well understood. Instead of using cryptographic addresses, it wants to make it possible for decentralized identities to communicate with each other using domain names like @adam. It promises the option to choose from a marketplace of curation algorithms and the portability of user profiles, content, and social graphs between apps.
Advantages of AT Protocol
In the first 48 hours after its announcement, 30,000 people signed up for the waiting list, indicating that the AT protocol has attracted the attention of those interested in web3 social. It also benefits from considerable interest in Twitter’s future and Jack Dorsey’s projects since Elon Musk took over Twitter.
Disadvantages of AT Protocol
As the technology becomes available for beta testing, more information will be known about the relative shortcomings of the AT protocol. There is currently no roadmap available, but atproto.com is accepting beta waitlist registrations.
Next for Decentralized Social Protocols
The Web 3 movement puts a lot of emphasis on decentralization, which can have a significant impact on social media. We will likely see an increase in interest in decentralized social media and the protocols needed to develop it, with Orbis and Lens already providing solid solutions and the AT protocol poised to hit the market.
Will Decentralized Social Protocol Be the Year 2023? At the very least, a new wave of web3 innovation is poised to emerge as developers harness its advantages for user experience, composability, and digital identity. In the near future, a new generation of social media experiences is expected.
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