Customer Relationship Management: What is CRM and Types of CRM

Customer Relationship Management: What is CRM and Types of CRM

If you have a business, and you want to put it on autopilot, that is, get all the customer information in one click, and much more, then you must know about CRM, and how customer relationship management works? How can you do Autopilot Marketing by connecting your business with CRM and how many types are there? What is the full form of CRM? You will find much more important information in this article. So let’s first know, what is CRM?

What is CRM

Customer Relationship Management (CRM) is a type of management software used by companies to interact with their customers. There are many such software under CRM, which are used for teaching and special purposes. It is usually very easy to collect customer information through CRM.

Which includes the name, number and e-mail ID of the customer. Customer relationship management software should be added only after having a complete understanding of your business. Without education and knowledge you will not be able to make much use of the software. Because of which the knowledge of customer relationship management software will be limited. CRM should be integrated with the business only after a good strategy and operational plan.

Now if we put it simply, what is CRM? CRM collects all the customer’s database together and gives it to the Sales Team so that the Sales Team can know which customer is interested in which product, and whenever he buys a product from you, all his details get updated in the Automatic software.

Full Form of CRM & What is CRM Stand For

The full form of CRM – Customer Relationship Management.

Customer Relationship Management (CRM)

CRM Meaning is understood by Simple Definition. Customer Relationship Management is a type of software based system, which organises the customer’s database in a better way. CRM is a new technology for managing a company’s interactions with all customers and new customers. Thereby creating a fine boundary between the company and the customer, and business also improves. If you want to move any business from handwritten notes to online, you need a reliable system built on CRM software. Now you understood what CRM means.

Why CRM Is Important for Business

If your business is growing slowly then you need a strategy. You have many business objectives for the sale of products but you always need updated information to grow your business.

In this case, you can use a CRM system for your customers. With the help of which you can see all the information related to your customer at one place. In which you can also see all the orders and old history of the customer.

In addition, you can view your customer’s social media activity, what they like and don’t like, and much more with the help of CRM. Which makes it easy for you to understand what changes you should make in your product so that there is maximum lead generation in your business.

Types of CRM Software

CRM analyzes data, whenever you need a report on a customer, it collects all the data and provides it to you instantly. There are mainly three types of CRM used in this entire process, which include Operational, Analytical and Collaborative. Let’s know the complete information about them:

Types of CRM

1. Operational

2. Analytical

3. Collaborative

1. Operational CRM

Operational CRM manages the business properly, including marketing automation, service automation, and sales automation. As you were told above that through CRM you can run your business on Autopilot. The main task of Operational CRM is to generate Leads in which to collect all the important information of the Customer and to find out and tell about the old history of the Customer.

Marketing Automation

The main task of marketing automation is to introduce the product and find all such customers who are interested in the product. Marketing automation includes a variety of campaign management models.

Service Automation

Service Automation has been able to build a strong relationship with the customers by providing them with the best quality and service of the business. It also addresses customer time issues, including customer call management and label management to handle incoming/outgoing calls.

Sales Automation

Sales automation helps in automating the sale of the product. Its main function is to add new customers and deal with existing customers. It organizes all the information in such a way that the business can meet all the needs of the customers. So that more and more sales increase. This includes lead management, contact management, and sales forecasting.

2. Analytical CRM

Analytical CRM is the best way to serve and manage customers. The main function of this type of CRM is to do Data Management. It analyzes customer data to provide better insight into the current status of any organization. Analytical CRM helps in many ways, including marketing executive, sales executive and a better way to enhance product quality.

3. Collaborative CRM

Collaborative CRM is also sometimes referred to as strategic CRM. Which allows an organisation to easily share customer information among multiple business units such as marketing teams, technical and support teams.

For example – Marketing team joins Feedback team to contact target customers with multiple products and services. But in reality these business units work as an independent group.

Which does not share any customer data with other teams. Due to which there is loss in business. But if all these works are done with the help of CRM Software, then the data of the customers can be used. Due to which the sales will also increase. And loyalty will also increase.

What Does a CRM Software Do

Customer Relationship Management (CRM) helps you find new customers, and convert them into business. It organizes all the information of the customers in such a way that it keeps on giving information to the customer from time to time. Due to which the relationship with the customer is maintained.

And it helps in growing the business rapidly. The CRM system collects the customer’s website, phone number, email and many other social media information. CRM systems organize information to give you a complete record of individuals and companies. Inside this, you can also know the complete information of the customer by entering his mobile number.

So that you can understand the customer well. Apart from this, CRM can also be integrated with other applications, so that you can connect your customers with more business. With its help, you can easily manage accounting and billing, survey and document signing etc.


This post is based on CRM (Customer Relationship Management). In which you got about many important information related to CRM. I sincerely hope that you have liked this post of What is CRM? If you have any questions related to this article then you can tell us by commenting. Thank you very much for reading the full article. Do share this article with your friends.

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